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Search Engine Optimization (SEO)- No Cost  Per Click

Search Engine Marketing (SEM)- Cost Per Click



                What is SEO?

1. SEO is the act of modifying a website to increase its ranking in organic (vs paid), crawler-based listings of search engines.

2. Search EngineOptimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.

3. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a SEO- Including Google, Bing, Yahoo and other search engines.

4. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. 

How do organic search listings work?

A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web.

The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index.

Based on this data, the SE then indexes the pages and ranks the websites.

Major SEs that index pages using spiders: Google, Yahoo, AltaVista, MSN, AOL, Lycos


1. Google
2. Yahoo
3. MSN
4. AOL
5. Altavista 
6. Infoseek
7. Lycos
8. Excite